The industrialist was horrified to find the fisherman
lying beside his boat, smoking his pipe.
-Why aren’t you fishing? said the industrialist.
-Because I have caught enough fish for the day.
-Why don’t you catch some more?
-What would I do with them?
-Earn more money. Then you could have a motor fixed to
your boat and go into deeper waters and catch more fish.
That would bring you money to buy nylon nets, so more
fish, more money. Soon you would have enough to buy two
boats even a fleet of boats. Then you could be rich like me.
-What would I do then?
-Then you could sit back and enjoy life.
-What do you think I’m doing now?
This pithy story says it all, doesn’t it? Not only does
this fisher know how to enjoy life, he respects the fish, is
in tune with his wants, seems self-reliant and could easily
teach many people in the rich and poor nations alike, a
thing or two about mindful consumption.

Vol.14-No.1-Jan.-Apr.-2541